What an amazing man, While incarcerated on Robben Island prison, Nelson Mandela recited the poem to other prisoners and was empowered by its message of self-mastery Invictus BY WILLIAM ERNEST HENLEY Out of the night that covers me, Black as the pit from pole to pole, I thank whatever gods may be For my unconquerable soul.
In the fell clutch of circumstance I have not winced nor cried aloud. Under the bludgeonings of chance My head is bloody, but unbowed.
Beyond this place of wrath and tears Looms but the Horror of the shade, And yet the menace of the years Finds and shall find me unafraid.
It matters not how strait the gate, How charged with punishments the scroll, I am the master of my fate, I am the captain of my soul.
The world of social media is constantly changing, and for the better too. Small businesses who want to jump onto the (somewhat crowded!) bandwagon may want to start growing their social media audience earlier.
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.